Connecting people with the outdoors, one story at a time

Hi, I’m Christine Johansen, the Costa Rica-based founder of Canopy Lab Creative. I help eco-conscious and outdoor-focused brands tell stories that resonate, inspire, and engage. With over 5 years of experience in content creation and copywriting, I combine strategic insight, SEO know-how, and creativity to craft marketing that’s both effective and meaningful.

I’ve worked with clients like Nocs Provisions and ExpressVPN, creating everything from blog content and social posts to email campaigns and landing pages. My approach is simple but powerful: I leverage AI tools for efficiency and then refine everything with a human touch—ensuring your brand’s voice shines through every piece of content.

My work isn’t just about words—it’s about connection. I’m passionate about the outdoors, conservation, and inspiring people to spend more time in nature. Hiking, birdwatching, and kayaking fuel both my creativity and perspective. I bring that love of nature into my work, helping brands share their mission in ways that feel authentic, thoughtful, and engaging.

At Canopy Lab Creative, I don’t just craft content—I help your brand grow, connect, and thrive in the spaces your audience loves most. Whether it’s a blog post, a full-scale marketing campaign, or a multi-channel content strategy, I’m here to help your brand reach new heights while staying rooted in purpose.

Let’s chart the trail together.